Princeton is a Sydney based investment house with considerable funds under management deployed in the provision of first mortgage loans, mezzanine loans, preferred equity loans and direct equity in its own right through three separate Fund Series.

Princeton’s business model is supported by a Wholesale Funds Management platform. Princeton’s product offerings include financing the acquisition of Development Approved sites and Construction Loans for residential development projects in the Sydney metropolitan area up to two hundred (200) dwellings.

Princeton holds Australian Financial Services No. 429511.

Princeton adopts strong corporate governance measures by utilising the services of a custodian who holds investor funds and securities, external auditors, independent credit and compliance committees.

Princeton is unique in the sense that the Principals of the Business have both lending and direct development experience at an institutional level. This is a key mitigant to completion risks associated with development finance. Princeton has an enviable track record of 100% capital return.

The Princeton Fund Series was launched in 2012 as a non-bank Lender providing Construction & Development facilities for terms ranging from 6-24 months secured by 1st Mortgage. In 2020, Princeton launched The Princeton Mezzanine Fund and The Princeton Equity Fund.

The Princeton Mezzanine Fund seeks to provide stretch Mezzanine Finance and Joint Venture Loans for projects funded by Princeton Fund Series. The Princeton Equity Fund raises equity to acquire and develop projects in its own right.

George Gadallah


George Gadallah has been involved in the finance and property sectors for over 25 years. In 2012, George in conjunction with Craig Anderson founded Princeton Mortgages and the Princeton Fund Series. George is Princeton’s Responsible Manager under its Australian Financial Services Licence. Prior to establishing the Princeton Group of companies, George held various management roles at ANZ and St. George (SGB) between 1995 – 2011. During the period of 2008 to 2011, George was the Executive Manager and Head of Property Finance CBD for SGB.

George is an expert in prudent risk and credit management and his role at SGB included responsibility for his team’s performance in this regard. George holds a Bachelor of Economics and a Master of Business (Finance) from the University of Technology Sydney.

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Craig Anderson


Craig Anderson commenced his career in Accounting with Deloitte, as well as subsequently being the founding partner of another firm of Chartered Accountants. After spending some time in the equities markets, it became evident to Craig that his true passion lay in the property market. This led to the formation in 1999 of the Ashington Group.

Craig was the Chief Executive Officer of Ashington Group for 12 years, during which time he built a highly professional team with expertise in property investment and development. He instilled a results-oriented culture, and developed a business with a high level of integrity and professionalism.

Craig holds a Bachelor of Economics from Macquarie University and a Graduate Diploma in Financial Planning from Deakin University. Craig also acquired post graduate qualifications with the Institute of Chartered Accountants in Australia and the Securities Institute of Australia.